Health & Safety

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Christmas Drink Driving Warning

2 January 2010

The Department for Transport (DfT) has issued a warning to remind drivers of the serious consequences of drink-driving this Christmas.

DfT Drink-Drive Campaign Poster 2009

In 2006, 540 people died as a result of drink driving. In London in 2006, more than 200 people were hurt in drink drive-related accidents at weekends, with over one-third of these injured between 10pm and 3am.

To remind drivers, and young men in particular, of the dangers, the DfT has launched its annual THINK! Campaign that will include the "Moment of Doubt" TV advert.

The campaign aims to convince all drivers, with a particular focus on young male drivers aged 17-29 years, that a drink drive conviction has the potential to ruin their life by highlighting a mixture of the legal and personal consequences:

  • being caught and breathalysed by the police;
  • 12 month driving ban;
  • criminal record;
  • hefty fine;
  • lifestyle changes (i.e. potential loss of job, relationships or car).

Alcohol Tolerance

Each person's tolerance to alcohol depends on a range of factors including:

  • weight
  • gender
  • age
  • metabolism
  • current stress levels
  • whether they have eaten recently
  • amount of alcohol

So the only safe option is not to drink alcohol if you plan to drive, and never offer an alcoholic drink to someone else who is intending to drive.